| Japanese |
The power of a brand demonstrates a different dimension from a product’s performance and features. However, if a product fails in performance and fascination, then there is no brand power. In the world of vehicle sales and purchasing, the balance between product power and brand power is changing.
Vehicles are durable goods that are charged with a high-degree of demands that are wide-ranging. On top of the verified component of brand power related to cars, we provide workshops using activities and knowledge to help understand how to increase it even further.